By Louis J Slovinsky

ISBN-10: 0979076641

ISBN-13: 9780979076640

during the last 3 many years, Alan Siegel has turn into one of many best-known figures within the branding enterprise. He has accomplished the stature of either pillar of the institution and provocative iconoclast, whereas construction a number one model consultancy, Siegel & Gale, dedicated to positioning worldwide businesses for aggressive good fortune. As advisor, writer, and commentator, Alan's effect extends from advising firms resembling Xerox, American convey, the nationwide Basketball organization, Caterpillar, the woman Scouts, and Carnegie Mellon collage, to making courses for the Wall road magazine on figuring out monetary markets, to board-level carrier at American Institute of photograph Arts, layout administration Institute, Paul Taylor Dance corporation, ladies, Inc., and the Authors Guild origin and the yankee Theater Wing, the place he's a TONY voter. throughout the 1970's, Alan pioneered simplification to such daunting records as policies, financial institution personal loan notes, mutual fund prospectuses, and all kinds of governmen

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Alan Siegel : On Branding and Clear Communications. (Jorge Pinto Books || Working Biographies) by Louis J Slovinsky


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